In this week's episode, Greg and Tradies Success Coach Leanne explore:

• the importance of understanding the customer journey in business

• Leanne's professional background and journey into coaching

• the common challenges faced by sole traders

• the fears associated with hiring and leadership

They emphasise the need for community support and the significance of finding mentors who understand the unique challenges of business ownership.

In this conversation, Leanne and Greg discuss the complexities of business growth, focusing on the importance of strategic hiring, understanding one's role as a business owner, and the evolution of leadership dynamics. They emphasise the need for intentional hiring practices, the significance of mapping the customer journey, and how effective leadership can enhance customer experience and operational efficiency.

Business is a human-centred endeavour, and the one thing you can guarantee about people is that they change constantly.

So one of the challenges for businesspeople is to keep up-to- date with the shifting needs and attitudes of your customers and stakeholders.

In this episode, James and Leanne discuss ways to engage the multiple relationships within your supply chain eco-system, how to get the best from the relationships and how to ensure your ideas and goals are understood, accepted and implemented.

In an engaging conversation James and Leanne share stories and anecdotes and seek ways to be better at managing ‘our customers’.

Leanne says we need to ask ourselves, our customers and our suppliers: “What is it that they need to achieve, to achieve success? And as a business, if we can align our solutions to that, then we're creating products and services that are very sticky and very desired by that audience.”

About Leanne
Leanne Farnworth, the Founder of LAMP, brings over 25 years of design and business expertise. As an awarded design leader and entrepreneur, she has achieved transformational results, including her work with Deloitte in the Federal Government's Entrepreneurs' Programme where she advised and facilitated 120+ businesses across Australia.

Leanne's design-led approach is highly sought after by diverse, high-performing businesses across industry sectors. She empowers leadership teams to cultivate customer-focused, purpose-driven strategies that fuel innovation and create value.

Connect to Leanne on Linked In here: www.linkedin.com/in/leannefarnworth/

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